Thursday, March 24, 2011

Goldman's Love Affair With Voice Mail - NYTimes.com

Some people say it with flowers. Others prefer e-mail. Lloyd C. Blankfein, once a BlackBerry addict, now says voice mail is his chosen method of communication.

Goldman's Love Affair With Voice Mail - NYTimes.com
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Maybe it's not your favourite selling technique now, but when you know how to approach new potential prospects over the phone with the goal of establishing a relationship with them the right way, cold-calling can become your go-to method of bringing new business into your professional services company. Once you can successfully cold call, you can accomplish anything else in selling. It’s like bench-pressing 300 pounds and then cutting back to 100.